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Michelle Branch

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Client: 
Warner Brothers Records

Michelle Branch is an American singer-songwriter and guitarist.  She was nominated in 2003 for the Grammy Award for Best New Artist, and we are proud to have worked on the site, launched to support with the release of her newest album "Everything Comes and Goes."

Services Provided: 

80Elements began with a standard Warner Brothers Records Suite deployment and worked from there to

  • Add and configure several standard and custom fan features.
  • Integrate the WBR audio player.

We also produced custom development including

  • Play It Forward (PIF) - Street Team functionality that allows users to accept and complete missions related to social media and offline support for Michelle Branch
  • Exclusive Video Series - Video playlists and sorting for Michelle Branch's webisodes.
  • Fan Journals - We used Flex to create a highly customized flip book component which uses node data to populate each page
  • Implementation of the new Michelle Branch theme.

 

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