A few bulletpoints from a social media magic university course, I am currently taking.
Social media is personal, friendly, positive, and most of all, relational. If a brand creates their presence without keeping these attributes in mind, their success will be limited.
With that in mind, here are some great notes that may help you in your social media quest.
Part 1 - Strategy
Social Media Strategy - Who
1. Define the attributes of your best customers
- 3 levels deep - who, no, really who. (soccer moms with 2 kids who own brown minivans and listen to enya - yes really know)
2. Define your brand in terms of the other persons interests
3. Differentiate your brand and message
Narrow your Target Audience
