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Meanwhile, on the other side of the century: A Drupal House's Adventures in Social Media

by 80elements.com

What began as intermittent tweets and a few flickr images has been transformed into a nearly full time job. Social media today is seen as essential for business. The Business To Client broadcast model is dead, many maintain, and conversations between users on forums and facebook pages are becoming the norm. One-way brick and mortar business is simply not enough.  As overheard in a recent social media course, “for many people today, if you don’t exist online, then you don’t exist in real life.” A pretty big statement to make, no doubt, but there is a definite basis for this.

50 Ways to Foster a Culture of Innovation

 Original Story: IdeaChampions.com 

As your organization gears up for 2010, here are 50 ways to ensure that it's culture is conducive to innovation. Commit to a few of these today and begin to work your magic.

1. Remember that innovation requires no fixed rules or templates -- only guiding principles. Creating a more innovative culture is an organic and creative act.

2. Wherever you can, whenever you can, always drive fear out of the workplace. Fear is "Public Enemy #1" of an innovative culture.

3. Have more fun. If you're not having fun (or at least enjoying the process) something is off.

Some Social Media Tips / Notes

A few bulletpoints from a social media magic university course, I am currently taking.

Social media is personal, friendly, positive, and most of all, relational. If a brand creates their presence without keeping these attributes in mind, their success will be limited.

With that in mind, here are some great notes that may help you in your social media quest.

Part 1 - Strategy

Social Media Strategy - Who
1. Define the attributes of your best customers
      - 3 levels deep - who, no, really who. (soccer moms with 2 kids who own brown minivans and listen to enya - yes really know)
2. Define your brand in terms of the other persons interests
3. Differentiate your brand and message

Narrow your Target Audience

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